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Most UK SMEs are burning money on Google Ads not because the platform is bad, but because they’re ignoring the features that quietly cut costs and boost conversions. If you’ve ever felt like you’re paying London rent for Blackpool results, this is exactly why. Tip 1: Tighten your keyword control. Broad Match isn’t your mate. Audit your search terms twice a week and stack negative keywords like it’s your pension fund. Every irrelevant click you block is budget you get back. Ti

Here’s something I didn’t expect to learn so quickly while growing this marketing and design agency: a business card can either help you make a connection… or completely sabotage the moment. A few weeks ago, I was at a networking event. Great atmosphere, great people, great conversations starting around the table. And then someone handed me a business card that was huge. Too tall, too wide, and definitely not fitting into any normal wallet.   The moment it hit my hand, everyt